Job Description
Absa Bank Kenya PLC is seeking a highly motivated Lead Generator – Asset Based Finance to support the continued growth of its retail and business banking portfolio across Kenya. This position is ideal for an energetic sales professional who enjoys identifying opportunities, engaging prospective customers, building lasting business relationships, and contributing directly to the Bank's lending and customer acquisition objectives. The successful candidate will play a central role in introducing customers to Asset Based Finance solutions while promoting a broad range of banking products that meet individual and business financial needs.
Working within a performance-driven environment, the Lead Generator will actively identify qualified prospects through networking, referrals, field visits, business engagements, community outreach activities, digital inquiries, and existing customer relationships. The role requires excellent communication skills, commercial awareness, and the ability to understand customer financing requirements before recommending appropriate banking solutions. Every customer interaction should reflect professionalism, integrity, transparency, and a commitment to delivering exceptional banking experiences.
The successful candidate will guide customers through the financing process by collecting accurate information, assisting with documentation, explaining product features, clarifying lending requirements, and ensuring that applications are submitted correctly for processing. In addition to generating quality lending opportunities, the position also contributes to increasing customer awareness of savings accounts, transactional banking products, insurance solutions, digital banking platforms, cards, and other financial services that complement customer needs.
This role requires close collaboration with relationship managers, credit teams, operations specialists, branch personnel, and compliance departments to facilitate efficient service delivery and timely customer feedback. The Lead Generator will monitor application progress, maintain regular communication with applicants, address customer concerns professionally, and ensure that service standards remain consistently high throughout the customer journey.
Success in this position depends on the ability to consistently achieve sales objectives while maintaining full compliance with banking regulations, internal policies, Know Your Customer (KYC) requirements, Anti-Money Laundering (AML) standards, and responsible lending principles. The successful applicant must demonstrate strong organizational abilities, attention to detail, ethical conduct, and excellent record management practices.
Absa Bank offers an environment that encourages continuous professional development, career progression, innovation, collaboration, and high performance. Employees benefit from ongoing learning opportunities, exposure to modern banking technologies, leadership support, and participation in initiatives that strengthen customer relationships while contributing to the Bank's long-term strategic growth across Kenya. This opportunity provides an excellent platform for ambitious professionals seeking to develop a rewarding career within one of Africa's most respected financial institutions.
Key Responsibilities
- Generate qualified Asset Based Finance sales opportunities through proactive customer acquisition activities.
- Identify potential retail and business customers requiring vehicle, equipment, or asset financing.
- Build sustainable relationships with prospective and existing customers.
- Promote Asset Based Finance products confidently and professionally.
- Cross-sell suitable banking products including savings, current accounts, insurance, digital banking, and cards.
- Explain financing options, repayment structures, and product benefits clearly.
- Understand customer financial requirements before recommending appropriate banking solutions.
- Conduct customer prospecting through field visits, referrals, networking events, exhibitions, and business forums.
- Maintain a healthy sales pipeline with accurate follow-up activities.
- Convert qualified leads into approved banking opportunities.
- Meet and consistently exceed assigned monthly, quarterly, and annual sales targets.
- Prepare complete and accurate customer application documents.
- Verify customer information before submission for processing.
- Assist customers with account opening documentation.
- Ensure all supporting documents satisfy internal banking requirements.
- Perform preliminary financial assessments where required.
- Monitor submitted applications until completion.
- Keep customers informed throughout every stage of the financing process.
- Resolve customer inquiries promptly and professionally.
- Escalate complex customer concerns to relevant internal departments.
- Collaborate with credit teams to improve turnaround times.
- Work closely with branch staff and relationship managers.
- Maintain accurate customer records within approved banking systems.
- Prepare regular activity and sales performance reports.
- Track conversion ratios and customer engagement outcomes.
- Participate in marketing campaigns supporting Asset Based Finance growth.
- Represent the Bank professionally during promotional activities.
- Encourage customers to adopt digital banking services.
- Promote long-term customer loyalty through excellent relationship management.
- Ensure complete compliance with KYC and AML regulations.
- Follow internal operational procedures and regulatory requirements.
- Protect confidential customer information at all times.
- Maintain high standards of ethical sales conduct.
- Support audit readiness through proper record keeping.
- Participate in product knowledge sessions and continuous learning programmes.
- Share successful sales techniques with colleagues.
- Assist team members during periods of increased workload.
- Contribute positively toward branch sales objectives.
- Demonstrate professionalism in every customer interaction.
- Continuously identify opportunities to improve customer experience and operational efficiency.
- Support business growth through innovative lead generation initiatives aligned with Absa Bank's strategic objectives.
Qualifications & Requirements
- Applicants should possess a Further Education and Training Certificate (FETC), Diploma, bachelor's degree, or equivalent qualification in Business Administration, Commerce, Finance, Marketing, Banking, Economics, Sales Management, or a closely related discipline. Candidates should demonstrate strong knowledge of retail banking operations, customer relationship management, financial products, and professional sales techniques. Previous exposure to banking sales, financial services, lending, customer acquisition, insurance, or business development will be highly advantageous. The ideal candidate should possess exceptional interpersonal communication skills, negotiation abilities, presentation skills, analytical thinking, commercial awareness, and a customer
- first approach. Strong numerical ability, attention to detail, integrity, professionalism, and sound ethical judgment are essential for success in this position. Applicants should be capable of working independently while also collaborating effectively within cross
- functional teams. Confidence in using Microsoft Office applications, CRM systems, and digital banking platforms will be beneficial. The successful candidate should demonstrate resilience under performance targets, excellent planning and organizational skills, adaptability within a dynamic banking environment, and a commitment to continuous professional development. Knowledge of Kenyan banking regulations, KYC procedures, AML compliance standards, and responsible lending practices will provide an added advantage.
How to Apply
Interested candidates should submit their applications through the official Absa Bank Kenya Careers Portal before the closing date. Only shortlisted applicants will be contacted for the next stage of the recruitment process. Ensure that your CV and all supporting documents are complete, accurate, and up to date before submitting your application.
Similar Banking & Financial Services You Might Like
Browse More Jobs
More Banking & Financial Services in Kenya • All Jobs in Mombasa